Master the techniques that bring real visitors to your site. These seminars cover the practical side of SEO, analytics, and conversion tracking without the marketing fluff.
Each program runs for four weeks with live sessions twice weekly. You'll work through real optimization scenarios, review actual traffic data, and learn how to diagnose problems that reduce visitor engagement. The focus is on what works in practice rather than theoretical best practices that don't account for real-world constraints.
How search engines actually crawl and rank pages. You'll learn to read server logs, interpret crawl errors, and fix technical issues that prevent indexing.
Reading traffic patterns to understand what visitors actually do on your site. Goes beyond pageviews into bounce rates, session duration, and conversion funnels.
Building content that matches search intent and keeps visitors engaged. You'll analyze keyword difficulty, map content to user journeys, and measure actual engagement metrics.
Getting visitors to take specific actions once they land on your site. Covers form optimization, call-to-action placement, and A/B testing methodology that produces reliable results.
Both instructors have worked on live sites with measurable traffic problems. They bring specific examples from real optimization projects rather than textbook theory.
Jasper spent five years fixing indexing issues for e-commerce sites that were losing organic traffic. He's debugged everything from server configuration problems to schema markup errors that confused crawlers. His approach focuses on identifying the actual technical barrier preventing indexing rather than applying generic best practices.
Willem builds measurement frameworks for sites that need to understand user behavior beyond basic pageview counts. He sets up custom tracking that reveals where visitors actually drop off in conversion funnels and which traffic sources produce engaged sessions versus quick exits. His work involves interpreting messy real-world data rather than clean example datasets.